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C.10 Christian Dior

French fashion designer. The world's most influential couturier of the nineteen fifties and sixties. Today, the Christian Dior House represents a financial empire with revenues from boutiques to accessories, ready to wear lines, and the licensing of the Dior trademark. The ultramodern and avant-garde designs of Dior's early days have gradually been replaced by designs with a more classic appeal and are meant for a larger audience.

1905Born on January 21st, in Granville, France.
1920-1926Studies political science and music in Paris.
1942-1946Works alongside Pierre Balmain for couturier Lucien Lelong.
1947Establishes the Christian Dior Fashion house.
1947-1957Designs the 'New Look', the 'Zig-Zag' line, the 'H' and 'Y' line.
1975-1961Yves Saint Laurent takes over design at the Dior Fashion House.
1961-Marc Bohan starts designing the Dior collections, preceding Karl Lagerfeld, who superseded him in the nineteen eighties.
1971The Dior house designs a series of approximately 50 watches for Bulova.
1972Bulova shows the new series of 'Haute Couture' watches during the Basle Fair, designed by the 'Christian Dior' house.

The following watches were designed:

1/4A basic series of four asymmetrical watches, each in four different colours. Each watch was available with a brushed chromium or brushed goldplated case; dials and matching straps in brown, red, blue or green. The clasp of the strap is shaped in the characteristic CD logo.
5/8The same series of symmetrical watches.
9The watch case is formed by the letters 'CD'. Sold in six different colours.
10/13Three oval basic models, brushed chromium or gold plated. Each in two different colours.
14/15Two basic models of framed watches, each available in three different colours. This was the first range of watches which were meant to give a 'chique' impression. In comparison with the many beautifully designed modern watches, these are less interesting.
16/19A series of four asymmetric 18 carat gold watches, two with a yellow dial and two with a light brown dial, very similar to no. 1/4.
20/21One rectangular watch with a yellow dial and one circular watch with a brown dial, 18 carat gold, made in the style of no. 10/13.

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Copyright by Pieter Doensen

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