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|1||1972||The LCD watch is developed by a group of six watch factories named 'Société des Garde-Temps S.A.' (SGT) of La Chaux-de-Fonds, Switzerland. The following brandnames can be found on these watches: Avia S.A., Waltham International S.A. and Sandoz S.A. in Neuchâtel, Waltham Watch Co. (Walchron) of Chicago, USA, and the following Swiss companies: Titus of Bienne, Helvetia of Neuchâtel, Delvina of Geneva, Ditronic, Rodania of Grenchen, Wyler (Computime), Glycine, Elvia, Silvana, Milus of Bienne, Richard, BWC of Buttes and Zodiac of Le Locle. The watch was presented for the first time to the public on March 6th 1972 at the Basle Fair. It was equipped with a quartz crystal by Motorola and an IC by SSS (Solid State Scientific). SGT sold about 15,000 pieces.|
The SGT was founded in 1968. It was an association of eleven watch making firms: Avia, E. Vuilleumier, W. Mathey, Fleurier Watch, Silvana, Solvil & Titus, Montres Helvetia, two sales subsidiaries, four manufacturing firms and a financing company.
In 1968 Avia, Invicta and Sandoz took over the Waltham Watch Co. Chicago, USA. At that time, it was the most important Swiss investment in the American watch industry.
In October 1970, two large firms joined SGT: Invicta S.A. and Sandoz S.A. SGT was able to take up third place among the Swiss watch conglomerates.
|2||1972||In 1972, at the 'Hannover Messe' in Germany, a group of five German watch factories show a new LCD watch: the 'Pallas Quarz'. These firms were: Adora of Schwabisch Gmund, Eppo, Exquisit, Ormo and Para all of Pforzheim, Germany. In the Netherlands the watch was sold under the brandname 'Lasita Quarz'.|
|3||The 'Optcom 1' is sold by Jules Jurgensen, New York.|
|4||1974||In 1974, a group of three German and one Swiss watch factories announces its LCQ 575 watch with liquid crystal display at the Basle Fair. The members of this syndicate were: Arctos and Provita of Pforzheim, Germany and Buttes Watch Co. of Buttes, Switzerland. Only a few watches with this display are manufactured, no commercial production.|
|5||1973||The General Time Corporation, Mesa Arizona USA, sold this watch under the brandnames 'Westclox' and 'Seth Thomas Quartz Matic'.|
|6||1972||The Tissot 'Datarecorder', the Hamilton 'Laser' and the Lanco 'OTX' are launched at the 1972 Basle Fair. These watches never reached the production stage.|
|10||1972||The 'Microma 360'. In October 1972 an exclusive sale starts at "The Emporium" department-stores of the USA. This was the first LCD watch, entirely made in the USA. The watch contained two batteries. Six men's and one ladies' model were manufactured.|
|11||1972||The 'Albatronix' produced by the Albatronix Inc. Stamford Connecticut USA, reaches the market.|
|12||1972||The watch is also sold by Mt. Vernon New York, Marchan's, Sears Roebuck, Ness Time and Nepro Spadini (La Chaux-de-Fonds, Switzerland).|
|13||1973||In France, Herma-Lov (i.e. Finhor, Villers-le-Lac) marketed the first French LCD watch at the end of 1973.|
|14||1973||The Nepro 'Lady Quartz', introduced at the Basle Fair, is the first LCD ladies' watch in the world with a module produced by Microma.|
|15||1973||The 'Timetron', with eight batteries of 1,5 V, made by Timetron Ltd Hong Kong is released.|
|16||1973||Supposedly the Citizen Solid State Liquid Crystal Quartz also contained a module of Microma. It is unknown whether commercial production of this watch ever took place.|
|20||1972||Caliber ESA 9260 of the 'Swissonic 2000' line, produced by Ebauches S.A. (ESA), Longines and Texas Instruments with the name 'Clepsydre' reaches the market. Only very few watches were sold by Longines. In 1972, this watch won a prize as one of the hundred most advanced products of the year 1972, awarded annually by the 'Annual Research Conference and Awards'.|
Copyright © by Pieter Doensen
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